Customer Loyalty Analysis on Online Food Delivery Services

Customer's Loyalty to Online Banking Services

The progress of technology, the expansion of the Internet, and the emergence of online social media have created an appropriate infrastructure for communication and transfer of experiences. These environmental changes have transformed customer relationship with firms and have forced them to provide online services. The purpose of this paper is to develop a comprehensive model of customer loyalt...

Effects of Online Store Attributes on Customer Satisfaction & Loyalty

With a choice of many online store attributes, retail managers are concerned about which attributes to include and how to operationalize them as well as their impact on customer satisfaction and loyalty. There is a lack of consensus regarding online store attributes and their categories, and there is very limited empirical research regarding their effects. This paper uses a widely cited seconda...

Investigating the Effect of Gamification Mechanics on Customer Loyalty in Online Stores

This study examines how gamification mechanics could be used in online retailers' loyalty programs. In other words, this article attempts to create a conceptual model for the relationship between gamification mechanics and customer loyalty elements. We used a field study to conduct our research. In order to validate the survey, 450 customers from one of the greatest online stores in Iran were q...

Customer Loyalty

The purpose of the research is to find out the impact of economic recession on customer loyalty to banks in the UK. This aim has been reached using methods of statistical analysis and through investigation of primary and secondary data. The methods of analysis that were implemented in the research included regression and correlation analysis of variance as well as chi-square tests. The data has...

Customer Loyalty